Product

Vodka production plant in the UAE.

Client's Problem

The problem for the team working on developing the product from scratch is that several options are proposed, such as labels. Some of these the client may immediately reject but then implement later. A similar situation occurs with market entry strategies: different ideas are discussed, which the client initially refuses but subsequently uses. Many materials and ideas remain unaccepted, but after the project launch, the client uses them for free.

What We Did

Brand guideline, Brand book, Pitch deck, labels, business cards, packaging, strategies, useful business model in UAE and Worldwide.

Work Results

The team worked on the project for 9+ months, successfully delivered the work to the client, but protected all creative material. When the plant starts operating and selling, materials that are not accepted for use at this stage may be used by the client in exchange for receiving royalties.