Client Problem

Despite holding a patent, the product does not meet the modern market requirements:

• Outdated design makes the device less appealing to consumers.

• The concept is not adaptable to new technologies and trends.

• Investors do not see the product as promising.

What We Did

After the inventor approached us for help, we started with an audit, comprehensive review, and update of the device. Our team conducted a thorough analysis of current market trends and consumer preferences, which enabled us to identify directions for updates:

• Development and protection of a new device design. We created an attractive and modern design that complies with the latest technologies as well as the main requirements for user comfort and convenience. After completion, the new design was protected by a design patent.

• Creation of a financial model to attract investors.

• IP strategy justified by the financial model, with promotion in the scientific community.

Work Results

• An IP strategy with promotion in the scientific community was developed.

• The new generation design was developed and protected.

• A sound financial model was created, which attracted the attention of investors.

Conclusion

The case of the patent-equipped device update illustrates not only the transformation of the product but also the importance of consistently integrating new ideas and technologies into a business. Protecting intellectual property combined with a systematic approach to updating and creating a strong business plan opens new horizons for monetisation and long-term market sustainability.

We are delighted to have been part of this process and to have helped the inventor on the road to success!